Hcs Week 4 Communications Channels Essay - 929 Words

Communication Channels Health Care Communication Strategies HCS 320 April 07, 2013 Communication Channels Communication is essential to promoting and marketing the newest addition in technology to an organization. There are many facets to the communication that needs distributing to ensure the largest audience is aware of the new, state-of-the-art MRI, magnetic resonance imaging. The internal staff needs to be educated and knowledgeable about the new equipment so they can help answer questions when making appointments and when talking to patients while they are in the facility. In addition to internal communication there is the external communication to inform the public through media outlets. Internal Group Communication†¦show more content†¦Employees are busy doing their individual jobs, and they may not be able to read their e-mails as soon as receiving it. Sending e-mails to an external e-mail address that can be viewed by an unauthorized person would also violatddress and are patient information through e-mail ss ande HIPAA are viewed by e message at the same time. Employees . Sending patient information or results needs to be done with care and caution. Informational flyers are a fun and colorful way to distribute information to the internal staff and to have for customers to take away with them after their visit at the MRI facility. Flyers can be used for any message that needs to be distributed as long as the information fits on the flyer. Using a small space, such as a flyer, lends itself to using bullets for the main points to be discussed. This opens up communication to ideas from others and questions to get more information. External Communication External communication is essential to delivering the MRI facilities message about the services provided to the community. Knowing the target market will help the MRI facility decide what form of external communication will benefit the most. Media, website, community events, and marketing to specialty physicians are ways to make good use of external communication. External communication is used to spread news about the facility and its uses for the surrounding community violating HIPAAShow MoreRelatedDell Supply Chain Analysis969 Words   |  4 PagesDirect Model? 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New York Incineration Case Study Free Essays

The way in which New York City (NYC) manages its waste is dominantly based upon landfill. Though this is not the best solution is sparks controversy throughout Staten Island where the waste is ‘dumped’ as many claim. Why is this so? NYC has a problem with managing its waste as NYC alone creates 26,000 tons of waste per day half of which is commercial and the remainder is residential. We will write a custom essay sample on New York Incineration Case Study or any similar topic only for you Order Now Nevertheless, private companies collect commercial waste leaving residential waste to NYC’s department of Sanitation. The sole destination for 13,000tons of residential waste is the Fresh Kills Landfill on Staten Island. The highest mound is 180feet high, twenty inches higher than the statue of liberty! The Fresh Kills Landfill site on the Western side of The Staten Island is the -only- landfill site that remains open. It has served NYC for over half a century it was due to close on the 31st December 2001. It received 12-14,000 tons of solid household waste per day, by a barge from four other boroughs. The key problem with it is that it only has 5% of the city’s population and on top of that it is the smallest place. Though not everything about Staten Island is a negative; this could be because the garbage industry provides economic development, jobs and increased spending power follow. To operate the landfill site requires 500 employees whose jobs range from crane and tractor operators to chemists and geologists. Although the daily volume of waste is high there has been a decrease in waste; it has fallen from 21,200tons per day in 1986 to 13,000tons per day in 1995. You can read also Costco Case Study Fresh Kills Landfill site attempts every precaution to ensure that it is environmentally friendly. It does it by following these simple steps: Monitoring System – Allows checks to be made of the build-up of the landfill gas, as well as the effects of operation on ground and surface water supplies. And landfill slope stability is examined regularly. Litter Prevention – The barges are covered with nets during transport, while booms contain litter around the waters of the landfill site. Fences around the perimeter of the operation have the same effect on the island. Landscaping – Ecologists are working to introduce native plant varieties tolerant of the conditions in an attempt to establish the area as a wildlife habitat. Leachate Treatment Plant – To prevent percolating rainwater from becoming contaminated the plant removes pollutants prior to the water being returned to the waterways. Construction Debris Recycling Area – Processes 750tons per day of debris, e.g. concrete, asphalt and soil. Steel is extracted from the process and sold for recycling. The product is used to construct the roads throughout the landfill site. Composting Facility – Garden waste is collected and turned into compost. It is used in the landscaping process around the site. It is also made available to the public free of charge. Landfill Gas Recovery – Consisting of primarily methane and carbon dioxide, landfill gas is collected and customized at the facility onsite. The methane is purified into pipeline quality gas, which is then sold to a local company. Nevertheless space is limited and a two decade estimate has been put on the Fresh Kills site meaning that a more long-term approach to wasted handling will have to be in effect. Managing waste in the future In spite of predictions in 1996 that the Fresh Kills Landfill site could operate for another two decades, Mayor Guiliani announced the closure of the site in 2001. He proposed that there had to be a new approach in dealing with the City’s waste, and he publicised the creation of a task force on the Fresh Kills closure. Five recommendations were put forward: * Increasing Recycling * Promoting waste reduction * Encouraging waste prevention * Refusing the exportation of waste elsewhere * Supporting education about waste and recycling Now there is a recycling drive throughout the City which now means that every household is part of the Curbside Program, where waste for recycling is collected from the roadside. A contracted was negotiated with Visy Paper (NY) Inc., who constructed and now operates a $150million recycled paper mill on Staten Island. It is the largest manufacturing project in NYC in 50years. It employed 1,000people during construction and now has a labour force of 115. Also, NYC’s mayor has pledged to not build or renovate any incinerators in the city. But then again, there are still problems because what is proposed of the commercial waste which accounts for the other half? After 2001, it will be recycling waste prevention and waste reduction schemes as good as they all may be, is it really probable that they will be able to ‘absorb’ 13,000tons of waste on a daily basis? One person who is not convinced is the state Governor of Pennsylvania, Tom Ridge. Garbage Importers Exporters The state of Virginia is a number two importer after Pennsylvania, with NYC accounting for 60% of Virginia’s imports. A survey by Virginia Commonwealth University found that 87% of people were keen to limit garbage imports with only 9% opposing. Mainly the ones opposing argued that there would be a loss of revenue and would hurt communities where garbage is a big business. With imports totalling 4million tons per year there is hardly†¦ How to cite New York Incineration Case Study, Free Case study samples

Consumer Led Marketing Journal of Commerce and Management

Question: Discuss about a Report on Consumer Led Marketing for Journal of Commerce and Management? Answer: Introduction The Advancement of digital technologies has largely enabled the consumers to interact and connect with the buyers using internet. Internet is a boon to the traders as they can easily reach their variety of products to extended range of consumers whereas consumers can gather information and avail their needs at the ease of their home. The trend of Fashion blog that has widely spread in the mid 2000 is a phenomenon that cannot be comprehended independent of social software (Ali, 2013). A all new paradigm known to be as web 2.0 is defined by the software for consumer interaction producing online content. Until now, Fashion blogs has not been the object of research interest. However, the immense growth of the field, has eventually influenced the status of blogs in fashion webzines and magazines. On exploring the field of fashion while working as a fashion blogger, we exploit innovative ways of communication and staging fashion, particularly where the blog has established a new culture if media (Bandyopadhyay and Dayton, 2013).Fashion is a phenomenon that cannot be acknowledged independently by the means of designed presentation or visual images that were believed to convey the forms of fashion and its content. In this article, I would focus on the professional fashion blog of the Brand ZARA clothing. In this professional blog we define a mix of established communication that encompasses every attributes of a powerful marketing. The blog on ZARA fashion is presented in a simple layout whose visual design identity is allied with both the digital and printed magazine. The blog comprise of professional catwalk reports on the content side, alike the established magazines containing fashion snapshots and visual trend reports (Britt, 2015). The visual aesthetics of the ZARA clothing is mixed with a recreational approach where the snapshots of famous designers and models are used for making the blog all more attractive. In addition, the catwalk presentation snapshots or street fashion snaps are borrowed to to dcor the fashion blog and making it alluring for the consumers. Promotion of the blogging site Being a professional blogger having an established blog address of www.market109.wordpress.com, we ensure utmost satisfaction of the clients by offering excellent strategies of blog marketing. The content of blog is inscribed by the professional bloggers, and the illustrations are presented of highly aesthetic professional advertising shots (Castronovo and Huang, 2012).To guarantee high quality, the advertising shots of fashion products, accessories and real-life picture of celebrities are placed in combination with amateur snapshots collected from the recreational blogosphere. In contrast to the conventional fashion blog, professional fashion involves extensive exchange of communication with the audience. We make use of an unique blog type within the genre of fashion blogs that are typically prepared by professionals from fashion industry. Stylists, models, journalists or photographers act as fashion bloggers having access to professional and prestigious fashion events (Eid and El-Gohary, 2013). These personalities offers core information freshly gathered from the ready-to-wear luxury shows in Milan and Paris. In addition, there is participation of amateur bloggers who blog about various fashion elements (such as styles, adverts, rumours and images) that are collected from the website, magazines or webzines. Celebrity Endorsement Recent statistics from a Article published by the Australian Financial review states that blogger sites overtook celebrity endorsement as the key media influencer. Blogger talent has improved to an unprecedented rate adding to their cost-effectiveness to online marketing of brands. As a result, funding on www.market109.wordpress.com is a more compelling investment made by brands (such as ZARA clothing) in comparison to the expensive and unpredictable world of celebrity endorsement. A large number of studies have been conducted on celebrity endorsement that highlights the credibility of source has significant impact on the success of message conveyed (Keel and Nataraajan, 2012). A strong credible source is more persuasive than a less credible source that largely influences the attitude and purchase intentions of the audience. Advertisers often employ famous celebrities to endorse a particular product/service in order to add glamour, increase desirability of the product and augment the attentiveness of audience(Kim and Ko, 2012). However, celebrity endorsements are highly expensive because the celebrity status and often found to be risky because of their potential to gain negative publicity. The public image of endorser, conduct and behavior of the celebrity should be monitored to avoid any potential negative publicity. The purpose of digital influencer (blogger site) is to enhance the brand by placing the positive image of products, style, aiding with advices, make the brand endorsement a natural fit for the consumers. Whereas the original purpose of celebrity is not to influence the fashion choices and style of its followers, hence marketing campaigns with celebrities often fall short when it comes to ROI (Lin, Li and Wu, 2015). ZARA clothing is famous as the known brands on the high street that offers high quality, stylish and reasonably priced clothing. However, the brand has never come with a press ad, paid endorsement of celebrity or cheeky little viral social campaign. Unlike other reputed brands, ZARA acts a little different by marketing through blog posts created by www.market109.wordpress.com. With the help of blogger sites, ZARA, the famous brand encourages its customers to visit the store and build their own expectations from the in-store experience. The brand does not offer any opportunity of disappointment from the false promises made by the celebrity endorsement. Advertisement through blogging To start with, Blogs are alike the magazines and newspapers where majority of income is generated on the hosted advertisements through professional blogs (Matthews, 2014). Some of the advertising techniques promoted by www.market109.wordpress.com are considered in details below: ZARA fashion blogs are promoted by using advertisement networks such as the Amazon, Google adsense. As per the given framework, blogger post commercials effectively focus on relating products with the content of Article. The position of banners and its visibility plays an essential role to optimize its efficiency (i.e. the most recommended spots of the blogs are right after and above the posts)( MORIMOTO and Trimble, 2012). Hosting advertisement banner of ZARA clothing using efficient technique that include : content written in clear language, showing of images, which also impel to immediate action. Development of database with the blog visitors email in exchange to free access to significant offers such as free videos, free download of videos, e-books, etc). E-marketing Blog is the widely used marketing tool and can be used as an instrument to promote its products or services (Rahimnia and Hassanzadeh, 2013). Similarly, ZARA clothing hired www.market109.wordpress.ctom o promote its fashion brand to wide range of customers beyond the reach. In case of the fashion blogs created by our site, the following characteristics are taken into account to develop efficient marketing. The presentation of ZARA blogs are less formal, intense and more direct than it is evident on any other channels of media such as magazines, television and newspaper,etc). Fashion blogs allows a faster, easier and less expensive way to monitor the reaction of clients to the products launched and discussed in the blog. (Tracking can be done by evaluating the number of user visits on particular posts, examining the nature and number of comments placed by the brand visitor (Shih, Chen and Chen, 2013). In addition, posting of blogs also allows the elucidation of misapprehension developed on a promoted product of ZARA clothing in aspect of price and quality of products, manner of distribution and warranties granted, etc. Media planning and channel selection Blog being an optimum marketing mode of marketing, it also allows relatively easy to achieve increasing customer count. www.market109.wordpress.com utilizes the existent technologies to create the ZARA fashion blog to host the first post within 15-20 minutes. In addition, Companies who appear for www.market109.wordpress.com bloggers facilitate the following advantages. Marketing through Blogs implies a much lesser cost than marketing conducted through any other conventional media channels (Ton, Corsi and Dessain, 2012). It allows a advanced and meticulous control over the cost-income ratio and maintain a low maintenance cost (using tools to analyze the visitors activity on the post). Blogs offers immediate worldwide coverage mediated by the web (Turban et al. 2015). Brand Like ZARA through its exclusive fashion blogs can maintain a 24/7 access as well as immediate communication with the brand users and blog visitors , through comments, likes (in facebook), online chats, responses available on blogs. Offers an easy control of the feedback from other blogging sites/blogs, advertisement banners that are posted on other sites or blogs with the purpose to increase traffic for the own blog. Social media or mobile marketing Promotion of ZARA blogs are made on famous social networking sites such as Facebook, Twitter, Myspace, etc. Moreover, the blogs in social networking sites are promoted by uploading short videos posted on youtube along with a precise blog (Vu and Medina, 2014). Mutual recognition on ZARA clothing, ZARA accessories, ZARA bags and footwear are attained by creating links of posts on other fashion blogs. In this portion of article, we shall analyze responses received on Facebook on posting fashion blogs on ZARA clothing. Having more than 10 million followers worldwide, ZARA leads other ready wear brands by a wide margin in Facebook page. ZARA fashion receives greater number of responses due the exclusive content developed by the www.market109.wordpress.com. Nevertheless, the brand receives an average interaction rate for each of its posts that is five times greater than any other brand blogs. For instance, ZARA fashion brand receives more than 7000 likes and comments per blog post respectively. As a fashion blogger, we augment the interaction with ZARA fans by writing eminent fashion blogs that acknowledge its desire to establish customer loyalty and develops a strong connection with the its target audience. Thus we offer an effective guarantee to attain sustained visibility on the web. Sales promotion and Brand image through fashion blogging The sales promotion of ZARA clothing is enhanced by the promotion of blog suing the following strategies. Posting comments relevant to the topic of fashion, making the content interesting, coherent thereby accompanying a link to the blog of the customer who is making a comment (Ali, 2013). Optimization of blogs content with the focus to enhance a better position in the search engine (using certain keywords) Interesting Title of Blog, its Sub-Title and web address to make it all more catchy for the audience. The process of optimization can be enhanced by placing of adequate tags for ach blog post and exchange of links with other ZARA blogs. Public relations through Blogging Blog is considered to be the latest innovative creation that has large impact on building public relations (Bandyopadhyay and Dayton, 2013). Customers of ZARA clothing subscribe to blog feed in order to stay upto date with the latest arrivals, discounts on clothing, new offerings in include in their index. With the exclusive range of fashion blogs created by www.market109.wordpress.com make way for ZARA clothing to attain revolutionary marketing, spread the word about its business and products, develop competitive advantage and develop public relations. According to the public relation professionals (2014), blogs has the significant characteristics to develop relationship with public and individuals like no other means. On conducting a survey with ZARA customers, the following responses are collected that ensure development of effective public relationship through fashion blogs. In other words www.market109.wordpress.com, ensure the following characteristics while preparing blogs for ZARA clothing: 1) Factors that drives traffic to blogs - Attracting appearance of blogs - Make the blog popular among customers using wordpress and blogger technologies - Discussing about attractive deals at ZARA clothing - Awareness on trends Each of the above mentioned factors are essential to develop public relations through the use of Blogs. However, among the above four factors, www.market109.wordpress.com emphasize to popularize the fashion blogs created to reach wide range of customers thereby increasing the customer count. Conclusion Our practice of blogging involves producing exclusive digital content with the intention to share the information asynchronously with a conceptualized audience. www.market109.wordpress.com practice blogging to produce a semi-regular expression each of which connects with the audience. Blog is an affective mean to gather homogeneous groups of individuals and public together allowing the power of self-persuasion and enthymeme to be used. Unlike other blogger site who post anonymous blogs and attempt to manipulate audience with disguised news releases, but with the ZARA fashion blogs we have effectively attempted to develop public relations and encourage ZARA cloth lover to stay connected with the brand. References Ali, A.J., 2013. Strategic positioning and leadership.International Journal of Commerce and Management,23(1). Bandyopadhyay, S. and Dayton, C., 2013. Survival of the Fittest: Developing a Cost-Effective Branding Strategy for Nonprofit Organization to Survive and Thrive in a Competitive Environment [1].South Shore Journal,5, pp.183-202. Britt, R.K., 2015. Participation on Celebrity Gossip Blogs: A Study of Celebrity Attitudes and Gratifications.North American Journal of Psychology,17(3), p.403. Castronovo, C. and Huang, L., 2012. Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), pp.117-134. Eid, R. and El-Gohary, H., 2013. The impact of E-marketing use on small business enterprises' marketing success.The Service Industries Journal,33(1), pp.31-50. Keel, A. and Nataraajan, R., 2012. Celebrity endorsements and beyond: New avenues for celebrity branding.Psychology Marketing,29(9), pp.690-703. Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand.Journal of Business Research,65(10), pp.1480-1486. Lin, L.F., Li, Y.M. and Wu, W.H., 2015. A social endorsing mechanism for target advertisement diffusion.Information Management,52(8), pp.982-997. Matthews, P., 2014. Best practice business development and social media.Journal of Building Survey, Appraisal Valuation,2(4), pp.320-326. MORIMOTO, M. and Trimble, C.S., 2012. CONSUMERS'USE OF BLOGS AS PRODUCT INFORMATION SOURCES: FROM NEED-FOR-COGNITION PERSPECTIVE.Marketing Management Journal,22(2). Rahimnia, F. and Hassanzadeh, J.F., 2013. The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations.Information Management,50(5), pp.240-247. Shih, B.Y., Chen, C.Y. and Chen, Z.S., 2013. An empirical study of an internet marketing strategy for search engine optimization.Human Factors and Ergonomics in Manufacturing Service Industries,23(6), pp.528-540. Ton, Z., Corsi, H. and Dessain, T., 2012. Zara: managing stores for fast fashion. Turban, E., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2015. Social Commerce: Foundations, Social Marketing, and Advertising. InElectronic Commerce(pp. 309-365). Springer International Publishing. Vu, T. and Medina, S., 2014. Storytelling marketing and its impact on developing company brand identity, case company Zara.