Technology improves life

Technology improves life Nowadays, people use the technology to make their life better, easier and more enjoyable. Also, the technology can make their society more convenient and safe. Without the technology the world wouldnt be what it`s today. the technology has made the world smaller and made things easier. According to the American heritage science dictionary Technology is the use of scientific knowledge to solve practical problems, especially in industry and commerce. Also, the specific methods, materials, and devices used to solve practical problems. (Houghton Mifflin Company 2005). One of the major benefits of technology is the great advances in medical science .It saves a lot of innocent lives and we cant dispensable it in medicine today. It discovers many serious diseases and find newer ways to cure them. Also, getting everything easily and faster .we can download from the internet any song, music and movie instead of buying them. Although there are many benefits of technology, what people do not understand is technology can be harmful to the society. Omar Bradley says If we continue to develop our technology without wisdom or prudence, our servant may prove to be our executioner. (Omar Bradley 1893-1981).In this essay, I would like to analyses how the technology can be harmful to the society. Laziness is a major side effect of technology in society. Who can remember when people had to go to the library to research for a topic or had to go morning to get news paper? When the Internet was introduced, people never thought it would be like today. Now , people are able to do everything in internet while they are sitting such as research ,getting the latest news , reading books and sending emails .Also, at the moment the lectures give assignment to the students, they do plagiarism instead of going to the library or doing by their own word. One of the effects of technology is cybercrime. Cybercrime is a crime related to any electronic device. According to James R. Richards Cybercrime is computers are responsible directly or indirectly for every aspect of our lives, from the operation of our cars to our personal banking to flow of date in our business. With the exponential rise in the legitimate uses of computers, it follows that there would be an inevitable increase in their ill egitimate use (James R. Richards, 1999). For example, hack the emails and the computers are the simplest crime of cybercrime. Also, one of the most popular crimes committed on the internet is attaching websites. In recent years, some teachers were hacked their computers by students to get the exam papers. Less motivated is the second effect of technology in society. Always people choose the easiest way to solve their problems and this led to less thought and work. The problem is if someone get in terrible no one will help him and this can make him frustrated and less motivated. Example of less motivated is students fail to do their work because they play games in their computer all the day instead of working on their lesson plan. Also, nowadays people start to use a technology way such as calculator to resolve mathematics exercises instead of using their brain. Less tolerant is the third effect of technology in society .Nowadays , productivity is the most important but the rights and the needs of workers have become less priority .Also, the workers have to do not just more work ,but also they have to work more faster .This strategies includes any methods for producing products. The problem is these equipments give employers something they want: cheap labor, make the job easier and create a need for fewer people. In this way, technology affects the society to become less tolerant. Therefore, people begin to expect these equipments to help them to solve their problems more faster. Refrences 1- Houghton Mifflin Company, 2005, The American Heritage Science Dictionary , 1st edition, Published by Houghton Mifflin Company. Available from : http://books.google.com/books?id=yKUagx8PB_ECprintsec=frontcoverdq=the+american+heritage+science#v=onepageq=f=false 2-Guy de la Bedoyere, 2005, The first computers, 1st edition, Published by Evans Brothers Limited. Available from : http://books.google.com/books?id=DPAnH6_3-UACprintsec=frontcoverdq=inauthor:%22Guy+de+la+Bedoyere%22#v=onepageq=f=false 3- James R. Richards, 1999 , Transnational criminal organizations ,cybercrime and money laundering .

One Cannot Escape Big Brother Essay

In 1984, by George Orwell, society is portrayed as having lost all traces of individuality, creative thought, and love and humanity. This â€Å"Negative Utopia† depicts the possibility of the future despair of the human race whilst warning readers of the dangers of totalitarianism. The overlying mood in 1984 is the bleakness of the future of the human race. The main character though, Winston Smith, is caught in this society that is dedicated to conformity with a mind full of intelligence, individuality, and rebellious thoughts. Winston is targeted by the government from the beginning because of his continual thoughtcrime as well as his rebellious actions with Julia. However, in a society as bleak and desolate as Orwell has depicted, Winston’s actions against the Party and Big Brother were essentially futile. Throughout the novel, Winston believes that though society forces him to conform on the outside, he can still fight the system with his thoughts and by being with Julia in secret. He believes that his own individuality reveals that there is at least a small sliver of hope for humanity, but this is not so. Syme even questions Winston, â€Å"How could you have a slogan like ‘freedom is slavery’ when the concept of freedom has been abolished?† (pg.47). There is so much moral decay within the Party, Winston is wasting his breath and energy by trying to bring down Big Brother; it is too great, and he is too small, despite how intelligent he may be. In Orwell’s fiction society, there is no hope, no potential light for the future. Society is too far gone, as shown through aspects of life such as telescreens, Hate Week, the Hate Song, and Newspeak. The government has molded the people of Oceania’s minds into the ideal citizen: unfeeling, lacking any creative thought, love, or uniqueness. The citizens who slip by and do possess these qualities will be vaporized at some point and Winston knows this throughout the novel. Yet he still believes that in some way, he may be of help to the Brotherhood, even though he is not even sure of its existence. One thing that separated the government of 1984 from any modern day government is that when someone was a traitor, or made some attempt to overthrow the government, they were not punished, but rather â€Å"cured†. In the novel, O’Brian, who is a symbol Big Brother, states, â€Å"We are not content with negative obedience, nor even with the most abject submission. When finally you surrender to us, it must be of your own free will. We do not destroy the heretic because he resists us: so long as he resists us we never destroy him. We convert him, we capture his inner mind, we reshape him. We burn all evil and all illusion out of him; we bring him over to our side, not in appearance, but genuinely, heart and soul. We make him one of ourselves before we kill him.† (pg. 318) This portrays how Big Brother essentially ensures its own success by turning their enemies into supporters of their cause rather than persecuting them. Winston had no chance to take down Big Brother because when he was caught, he would not even become a legacy, or a shining light for others to follow suit; he would become nonexistent, a changed man who would be taught to love Big Brother. By not voicing his true opinions about the Party, Winston would have continued to know the truth behind it. However, because he did, O’Brian and other Party members â€Å"cured† him, and molded his mind into what they wished it to be. By going against Big Brother, Winston became a clay mold of the ideal fascist citizen. Winston had no chance of being happy in the world set by Orwell. He was too intelligent to go through life without questioning Big Brother, and the irony exists in the fact that that was ultimately his intellectual demise. However, if Winston had just lived in acceptance of the fact that society was so horribly corrupt, and turned away from the atrocities of civilization, he would have been much better off. He would not have been tortured, he would not have had to experience the betrayal of O’Brian, and he would not have gained then lost Julia. In today’s world, it is perhaps better to have loved and lost; but in Orwell’s 1984, one never truly gained anything because Big Brother was always watching. Orwell says in the novel, â€Å"If you want a picture of the future, imagine a boot stamping on a human face—forever† (pg 271). No amount of rebellion could possibly stop this metaphorical boot from crushing humanity. Winston could have saved himself from a lifetime of even more hurt and despair if he had just kept to himself and turned away from the evils of Big Brother. After all, the slogan â€Å"Big Brother is watching you† (pg 2) was not just a saying for the people of Oceania: it was a sad truth. Thus, Winston would have been much more fortunate given the circumstances if he had not gone against the Party.

Corrections Accreditation and Privatization Paper

The Future of Policing CJS/210 Michelle Cleveland In the USA, the criminal justice policy has been guided by the 1967 President’s Commission of the Law Enforcement and Administration of Justice which issued a ground-breaking report â€Å"The Challenge of Crimes in a free society†. This report made more than 200 recommendations as part of a comprehensive approach which is toward the prevention and fighting of crime. Some of the recommendations had found their way into the Omnibus Crime Control and Safe Streets Act of 1968. The Commission advocated a â€Å"systems† approach to the criminal justice. This approach improved coordination among the law†¦show more content†¦Safety was created through this for officers. Mobile computing has also experienced a growth in the past couple of decades. Through the use of laptops and the internet officers are able to receive a large amount of information in a matter of minutes. This allows the officer to be informed on the vehicle’s past as well as any dangers that may be present with suspects. Through the use of license plate readers, officers are able to tell if cars are stolen or even parked illegally. This enables the officer to screen for stolen cars much more efficiently. The advent of records management systems (RMS) has solved several problems associated with the â€Å"paper tiger.† Records management systems are used to input and organize information from different types of reports in one easy-to-access format (Police in America). These systems have helped with the police officers workload (not needing to file written reports). The database and information advancements have made the use of card file indexes all but extinct. Information that was once used on these card files, such as the person’s name, date of birth, criminal record and case numbers are now entered into a computerized system that is accessible to the officers with the touch of a button. This works as a check for police officers as well. Through t he use of early intervention (EI) systems are a collection of personnel records for the use of increasing accountability ofShow MoreRelatedPros and Cons of Prison Essay2282 Words   |  10 PagesFor the past 20 years the private corrections industry has continued to grow. With more than 2 million Americans incarcerated in prisons in the Unites States, local governments and states cannot possibly hope to keep up with the high rates of incarceration. They must choose between overcrowding, releasing inmates, or contracting for outsourcing of inmate housing. More agencies are choosing to outsource their inmates. There are many reasons why agencies choose to outsource and I will discuss a fewRead MoreIti Industrial Training Report16491 Words   |  66 Pagesservice provider can offer wide range of services at an optimal cost of  Business  subscribers.  BSNL  and MTNL are  the two  major customers.  MLLN  and its applications are beneficial to large sectors like banking, financial institutions, Stock Markets,  News Paper Industry Broadcasting houses and Internet  service providers etc.   MANUFACTURING FACILITY ITI Limited, Palakkad, has a highly productive Plant equipped with modern facilities for  Surface Mounted Devices (SMD) assembly and automated testing to ensureRead MoreLibrary Management204752 Words   |  820 Pages Library and information center management / Robert D. Stueart and Barbara B. Moran. — 7th ed. p. cm. — (Library and information science text series) Includes bibliographical references and index. ISBN 978–1–59158–408–7 (alk. paper) ISBN 978–1–59158–406–3 (pbk. : alk. paper) 1. Library administration—United States. 2. Information services— United States—Management. I. Moran, Barbara B. II. Title. Z678.S799 2007 025.1—dc22 2007007922 British Library Cataloguing in Publication Data is available. CopyrightRead MoreProject Managment Case Studies214937 Words   |  860 PagesSTUDIES, SECOND EDITION - PROJECT MANAGEMENT CASE STUDIES, SECOND EDITION HAROLD KERZNER, Ph.D. Division of Business Administration Baldwin-Wallace College Berea, Ohio John Wiley Sons, Inc. This book is printed on acid-free paper. @ Copyright O 2006 by John Wiley Sons, Inc. All rights reserved. Published by John Wiley Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmittedRead MoreOrganisational Theory230255 Words   |  922 Pagessociology. I. Duberley, Joanne. II. Johnson, Phil, 1955III. Title. HM786.M33 2007 302.3’5—dc22 2006022347 10 9 8 7 6 5 4 3 2 1 10 09 08 07 06 Typeset in 10/12.5 pt sabon by 72 Printed by Ashford Colour Press Ltd., Gosport The publisher’s policy is to use paper manufactured from sustainable forests. . Brief Contents Preface List of figures List of tables Acknowledgements xiii xvii xix xx 1 2 3 4 5 6 7 8 9 10 Introducing organization theory: what is it, and why does it matter? Modernist

William Shakespeare is one of the most famous English poet...

William Shakespeare is one of the most famous English poet and play writers in the world. Shakespeare has many plays that were written and performed to create an effect on his audience by creating thoughts and discussions about the social, cultural, and economic values and perspectives that were taking place throughout his time. Shakespeare’s famous play, Hamlet, was a duplication of the events occurring throughout the Elizabethan era. The main focus throughout this essay is a speech spoken by Hamlet himself in Act IV scene IV. This essay focuses on answering the question of the effect Hamlet had on the audience in the Elizabethan era. This essay will answer that question through Hamlet’s reference to God during his speech, which was†¦show more content†¦These strong beliefs led to the killing of many supporters to both Catholic and Protestant religions. This appeals to the audience as religious beliefs played a huge part during the Elizabethan era. Secondly, Denmark’s neighboring countries, Spain and France, constantly put Denmark under the threat of war. The audience can relate to the message of war in the play due to the fact that during the Elizabethan Era, war was common. In Act IV Scene IV, Hamlet mentions that: â€Å"†¦I see The imminent death of twenty thousand men, That for a fantasy and trick of fame Go to their graves like beds, fight for a plot Whereon the numbers cannot try the cause, Which is not tomb enough and continent To hide the slain? Oh, from this time forth, My thoughts be bloody, or be nothing worth!† (IV, IV, 59-66) This quote shows that violence was always passing through one’s mind. This targets the audience because during the Elizabethan Era, people lived in fear of having to be in a war. Lastly, the psychology of Hamlet would have been of great interest to the audience. Hamlet becomes obsessed with proving his uncle’s guilt before acting on revenge when given evidence that his uncle had murdered his father. Hamlet’s behavior is unpredictable and his speeches are wild that they effortlessly upset other characters, allowing him to easily fall into the role of a madman. Hamlet obsesses over getting revenge, even stating that, â€Å"†¦all occasions do inform against me/And spur my dull revenge† (IV,Show MoreRelatedWilliam Shakespeare s Works Of Shakespeare1126 Words   |  5 Pagesstory of the author himself; William Shakespeare. Shakespeare was born April 26, 1564 in Stratford-upon-Avon, which is located in the United Kingdom. Even though his goals were to become an actor, he fell into writing and become one of the most well-known writers in his life. There s a lot of controversy surrounding Shakespeare and there s many people who believe that he, himself did not write his famous plays, sonnets, and poems. In his lifetime, Shakespeare wrote thirty-seven plays, five longRead More shakespeare Essay1595 Words   |  7 Pages The Discrepancies of Shakespeare nbsp;nbsp;nbsp;nbsp;nbsp;Shakespeare is a world renowned playwright. Most people could describe at least of one of his plays, poems, or sonnets. However, not many people can recall the details of his personal life. Some may know that he was married, while others believe that he gay. Since there are so many discrepancies concerning William Shakespeare, it can no longer be determined what the facts are and what is fiction. nbsp;nbsp;nbsp;nbsp;nbsp;The discrepanciesRead MoreWilliam Shakespeare1735 Words   |  7 Pagesin a name? Would not a rose by any other name smell as sweet?† William Shakespeare, a name we have all heard at some point, but who is he? William Shakespeare, the man who has influenced our culture through his various literary works. What is the truth behind the brilliant man whom penned the renowned words filling the pages of the ever significant Romeo and Juliet, Much Ado About Nothing, or The Tempest? William Shakespeare was born William Shakspere. Aside from contemporary and popular beliefRead MoreShakespeare and Kingship1614 Words   |  7 PagesIn writing his history plays, Shakespeare was actually commenting on what he thought about the notion of kingship. Through his plays, he questions the divine right of kings, which the kings and the aristocracy used heavily in their favour to win the peoples love. In Macbeth, King Richard II and King Henry IV part 1, Shakespeare shows us his opinion of kingship in general. Although the plays are written about individual kings, I think that Shakespeare used the plays as an opportunity to voice hisRead MoreReligion in Shakespeare1024 Words   |  4 PagesThe religion of William Shakespeare is a subject about which very few people have a complete understanding. His plays and poems contain an almost overwhelming number of biblical references and allusions to biblical thinking, which can be seen as either Protestant or Catholic in understanding. His concealment of various understandings and interpretations of religious ideology make it difficult to ascertain his own religious beliefs, however, through further analysis of [insert names of plays], onceRead Moreâ€Å"To Be, Or Not To Be: That Is The Question:† (Shakespeare,935 Words   |  4 Pagesâ€Å"To be, or not to be: that is the question:† (Shakespeare, Hamlet 3.1.56). This is a famous quote from William Shakespeare’s famous play Hamlet. However, what inspired Shakespeare to write such a play? What inspired Shakespeare to create any of his famous works? These questions can only be answered by looking into Shakespeare’s life and the events that came to pass when he wrote his plays. Therefore William Shakespeare wrote many of his plays derived from inspiration that came from events in hisRead MoreThe Antagonist, Shakespeare1405 Words   |  6 Pagesa little curious about what leads someone to become ‘evil,’ why it is they do what they do, and so on. And considering we live in a world where right and wrong is all about perspective, well-done antagonists can be especially exciting.†(Hansen) Shakespeare develops his antagonists in a way that makes them interesting to the audience and does so especially well in his plays Othello, A Midsummer Night’s Dream, and Hamlet. Each play has an antagonist, or something near one in the case of Midsummer Night’sRead Moreshakespeare influences16068 Words   |  65 Pagesï » ¿ RESEARCH TOPIC An Analytic Review Of Shakespearean Influence On Faulkner s Tragedy RESEARCH QUESTION How Shakespeare tragic patterns influenced on William Faulkner s writings? 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The texts Othello, William Shakespeare (1600) and Othello, Geoffrey Sax (2001), ring true for this statement. Despite the differing contexts and ages, the universal themes of racism and betrayal bring new meaning to each of the texts. The primary meaning from the juxtaposition of the two is that of the human condition, and how the problems

Hcs Week 4 Communications Channels Essay - 929 Words

Communication Channels Health Care Communication Strategies HCS 320 April 07, 2013 Communication Channels Communication is essential to promoting and marketing the newest addition in technology to an organization. There are many facets to the communication that needs distributing to ensure the largest audience is aware of the new, state-of-the-art MRI, magnetic resonance imaging. The internal staff needs to be educated and knowledgeable about the new equipment so they can help answer questions when making appointments and when talking to patients while they are in the facility. In addition to internal communication there is the external communication to inform the public through media outlets. Internal Group Communication†¦show more content†¦Employees are busy doing their individual jobs, and they may not be able to read their e-mails as soon as receiving it. Sending e-mails to an external e-mail address that can be viewed by an unauthorized person would also violatddress and are patient information through e-mail ss ande HIPAA are viewed by e message at the same time. Employees . Sending patient information or results needs to be done with care and caution. Informational flyers are a fun and colorful way to distribute information to the internal staff and to have for customers to take away with them after their visit at the MRI facility. Flyers can be used for any message that needs to be distributed as long as the information fits on the flyer. Using a small space, such as a flyer, lends itself to using bullets for the main points to be discussed. This opens up communication to ideas from others and questions to get more information. External Communication External communication is essential to delivering the MRI facilities message about the services provided to the community. Knowing the target market will help the MRI facility decide what form of external communication will benefit the most. Media, website, community events, and marketing to specialty physicians are ways to make good use of external communication. External communication is used to spread news about the facility and its uses for the surrounding community violating HIPAAShow MoreRelatedDell Supply Chain Analysis969 Words   |  4 PagesDirect Model? 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New York Incineration Case Study Free Essays

The way in which New York City (NYC) manages its waste is dominantly based upon landfill. Though this is not the best solution is sparks controversy throughout Staten Island where the waste is ‘dumped’ as many claim. Why is this so? NYC has a problem with managing its waste as NYC alone creates 26,000 tons of waste per day half of which is commercial and the remainder is residential. We will write a custom essay sample on New York Incineration Case Study or any similar topic only for you Order Now Nevertheless, private companies collect commercial waste leaving residential waste to NYC’s department of Sanitation. The sole destination for 13,000tons of residential waste is the Fresh Kills Landfill on Staten Island. The highest mound is 180feet high, twenty inches higher than the statue of liberty! The Fresh Kills Landfill site on the Western side of The Staten Island is the -only- landfill site that remains open. It has served NYC for over half a century it was due to close on the 31st December 2001. It received 12-14,000 tons of solid household waste per day, by a barge from four other boroughs. The key problem with it is that it only has 5% of the city’s population and on top of that it is the smallest place. Though not everything about Staten Island is a negative; this could be because the garbage industry provides economic development, jobs and increased spending power follow. To operate the landfill site requires 500 employees whose jobs range from crane and tractor operators to chemists and geologists. Although the daily volume of waste is high there has been a decrease in waste; it has fallen from 21,200tons per day in 1986 to 13,000tons per day in 1995. You can read also Costco Case Study Fresh Kills Landfill site attempts every precaution to ensure that it is environmentally friendly. It does it by following these simple steps: Monitoring System – Allows checks to be made of the build-up of the landfill gas, as well as the effects of operation on ground and surface water supplies. And landfill slope stability is examined regularly. Litter Prevention – The barges are covered with nets during transport, while booms contain litter around the waters of the landfill site. Fences around the perimeter of the operation have the same effect on the island. Landscaping – Ecologists are working to introduce native plant varieties tolerant of the conditions in an attempt to establish the area as a wildlife habitat. Leachate Treatment Plant – To prevent percolating rainwater from becoming contaminated the plant removes pollutants prior to the water being returned to the waterways. Construction Debris Recycling Area – Processes 750tons per day of debris, e.g. concrete, asphalt and soil. Steel is extracted from the process and sold for recycling. The product is used to construct the roads throughout the landfill site. Composting Facility – Garden waste is collected and turned into compost. It is used in the landscaping process around the site. It is also made available to the public free of charge. Landfill Gas Recovery – Consisting of primarily methane and carbon dioxide, landfill gas is collected and customized at the facility onsite. The methane is purified into pipeline quality gas, which is then sold to a local company. Nevertheless space is limited and a two decade estimate has been put on the Fresh Kills site meaning that a more long-term approach to wasted handling will have to be in effect. Managing waste in the future In spite of predictions in 1996 that the Fresh Kills Landfill site could operate for another two decades, Mayor Guiliani announced the closure of the site in 2001. He proposed that there had to be a new approach in dealing with the City’s waste, and he publicised the creation of a task force on the Fresh Kills closure. Five recommendations were put forward: * Increasing Recycling * Promoting waste reduction * Encouraging waste prevention * Refusing the exportation of waste elsewhere * Supporting education about waste and recycling Now there is a recycling drive throughout the City which now means that every household is part of the Curbside Program, where waste for recycling is collected from the roadside. A contracted was negotiated with Visy Paper (NY) Inc., who constructed and now operates a $150million recycled paper mill on Staten Island. It is the largest manufacturing project in NYC in 50years. It employed 1,000people during construction and now has a labour force of 115. Also, NYC’s mayor has pledged to not build or renovate any incinerators in the city. But then again, there are still problems because what is proposed of the commercial waste which accounts for the other half? After 2001, it will be recycling waste prevention and waste reduction schemes as good as they all may be, is it really probable that they will be able to ‘absorb’ 13,000tons of waste on a daily basis? One person who is not convinced is the state Governor of Pennsylvania, Tom Ridge. Garbage Importers Exporters The state of Virginia is a number two importer after Pennsylvania, with NYC accounting for 60% of Virginia’s imports. A survey by Virginia Commonwealth University found that 87% of people were keen to limit garbage imports with only 9% opposing. Mainly the ones opposing argued that there would be a loss of revenue and would hurt communities where garbage is a big business. With imports totalling 4million tons per year there is hardly†¦ How to cite New York Incineration Case Study, Free Case study samples

Consumer Led Marketing Journal of Commerce and Management

Question: Discuss about a Report on Consumer Led Marketing for Journal of Commerce and Management? Answer: Introduction The Advancement of digital technologies has largely enabled the consumers to interact and connect with the buyers using internet. Internet is a boon to the traders as they can easily reach their variety of products to extended range of consumers whereas consumers can gather information and avail their needs at the ease of their home. The trend of Fashion blog that has widely spread in the mid 2000 is a phenomenon that cannot be comprehended independent of social software (Ali, 2013). A all new paradigm known to be as web 2.0 is defined by the software for consumer interaction producing online content. Until now, Fashion blogs has not been the object of research interest. However, the immense growth of the field, has eventually influenced the status of blogs in fashion webzines and magazines. On exploring the field of fashion while working as a fashion blogger, we exploit innovative ways of communication and staging fashion, particularly where the blog has established a new culture if media (Bandyopadhyay and Dayton, 2013).Fashion is a phenomenon that cannot be acknowledged independently by the means of designed presentation or visual images that were believed to convey the forms of fashion and its content. In this article, I would focus on the professional fashion blog of the Brand ZARA clothing. In this professional blog we define a mix of established communication that encompasses every attributes of a powerful marketing. The blog on ZARA fashion is presented in a simple layout whose visual design identity is allied with both the digital and printed magazine. The blog comprise of professional catwalk reports on the content side, alike the established magazines containing fashion snapshots and visual trend reports (Britt, 2015). The visual aesthetics of the ZARA clothing is mixed with a recreational approach where the snapshots of famous designers and models are used for making the blog all more attractive. In addition, the catwalk presentation snapshots or street fashion snaps are borrowed to to dcor the fashion blog and making it alluring for the consumers. Promotion of the blogging site Being a professional blogger having an established blog address of www.market109.wordpress.com, we ensure utmost satisfaction of the clients by offering excellent strategies of blog marketing. The content of blog is inscribed by the professional bloggers, and the illustrations are presented of highly aesthetic professional advertising shots (Castronovo and Huang, 2012).To guarantee high quality, the advertising shots of fashion products, accessories and real-life picture of celebrities are placed in combination with amateur snapshots collected from the recreational blogosphere. In contrast to the conventional fashion blog, professional fashion involves extensive exchange of communication with the audience. We make use of an unique blog type within the genre of fashion blogs that are typically prepared by professionals from fashion industry. Stylists, models, journalists or photographers act as fashion bloggers having access to professional and prestigious fashion events (Eid and El-Gohary, 2013). These personalities offers core information freshly gathered from the ready-to-wear luxury shows in Milan and Paris. In addition, there is participation of amateur bloggers who blog about various fashion elements (such as styles, adverts, rumours and images) that are collected from the website, magazines or webzines. Celebrity Endorsement Recent statistics from a Article published by the Australian Financial review states that blogger sites overtook celebrity endorsement as the key media influencer. Blogger talent has improved to an unprecedented rate adding to their cost-effectiveness to online marketing of brands. As a result, funding on www.market109.wordpress.com is a more compelling investment made by brands (such as ZARA clothing) in comparison to the expensive and unpredictable world of celebrity endorsement. A large number of studies have been conducted on celebrity endorsement that highlights the credibility of source has significant impact on the success of message conveyed (Keel and Nataraajan, 2012). A strong credible source is more persuasive than a less credible source that largely influences the attitude and purchase intentions of the audience. Advertisers often employ famous celebrities to endorse a particular product/service in order to add glamour, increase desirability of the product and augment the attentiveness of audience(Kim and Ko, 2012). However, celebrity endorsements are highly expensive because the celebrity status and often found to be risky because of their potential to gain negative publicity. The public image of endorser, conduct and behavior of the celebrity should be monitored to avoid any potential negative publicity. The purpose of digital influencer (blogger site) is to enhance the brand by placing the positive image of products, style, aiding with advices, make the brand endorsement a natural fit for the consumers. Whereas the original purpose of celebrity is not to influence the fashion choices and style of its followers, hence marketing campaigns with celebrities often fall short when it comes to ROI (Lin, Li and Wu, 2015). ZARA clothing is famous as the known brands on the high street that offers high quality, stylish and reasonably priced clothing. However, the brand has never come with a press ad, paid endorsement of celebrity or cheeky little viral social campaign. Unlike other reputed brands, ZARA acts a little different by marketing through blog posts created by www.market109.wordpress.com. With the help of blogger sites, ZARA, the famous brand encourages its customers to visit the store and build their own expectations from the in-store experience. The brand does not offer any opportunity of disappointment from the false promises made by the celebrity endorsement. Advertisement through blogging To start with, Blogs are alike the magazines and newspapers where majority of income is generated on the hosted advertisements through professional blogs (Matthews, 2014). Some of the advertising techniques promoted by www.market109.wordpress.com are considered in details below: ZARA fashion blogs are promoted by using advertisement networks such as the Amazon, Google adsense. As per the given framework, blogger post commercials effectively focus on relating products with the content of Article. The position of banners and its visibility plays an essential role to optimize its efficiency (i.e. the most recommended spots of the blogs are right after and above the posts)( MORIMOTO and Trimble, 2012). Hosting advertisement banner of ZARA clothing using efficient technique that include : content written in clear language, showing of images, which also impel to immediate action. Development of database with the blog visitors email in exchange to free access to significant offers such as free videos, free download of videos, e-books, etc). E-marketing Blog is the widely used marketing tool and can be used as an instrument to promote its products or services (Rahimnia and Hassanzadeh, 2013). Similarly, ZARA clothing hired www.market109.wordpress.ctom o promote its fashion brand to wide range of customers beyond the reach. In case of the fashion blogs created by our site, the following characteristics are taken into account to develop efficient marketing. The presentation of ZARA blogs are less formal, intense and more direct than it is evident on any other channels of media such as magazines, television and newspaper,etc). Fashion blogs allows a faster, easier and less expensive way to monitor the reaction of clients to the products launched and discussed in the blog. (Tracking can be done by evaluating the number of user visits on particular posts, examining the nature and number of comments placed by the brand visitor (Shih, Chen and Chen, 2013). In addition, posting of blogs also allows the elucidation of misapprehension developed on a promoted product of ZARA clothing in aspect of price and quality of products, manner of distribution and warranties granted, etc. Media planning and channel selection Blog being an optimum marketing mode of marketing, it also allows relatively easy to achieve increasing customer count. www.market109.wordpress.com utilizes the existent technologies to create the ZARA fashion blog to host the first post within 15-20 minutes. In addition, Companies who appear for www.market109.wordpress.com bloggers facilitate the following advantages. Marketing through Blogs implies a much lesser cost than marketing conducted through any other conventional media channels (Ton, Corsi and Dessain, 2012). It allows a advanced and meticulous control over the cost-income ratio and maintain a low maintenance cost (using tools to analyze the visitors activity on the post). Blogs offers immediate worldwide coverage mediated by the web (Turban et al. 2015). Brand Like ZARA through its exclusive fashion blogs can maintain a 24/7 access as well as immediate communication with the brand users and blog visitors , through comments, likes (in facebook), online chats, responses available on blogs. Offers an easy control of the feedback from other blogging sites/blogs, advertisement banners that are posted on other sites or blogs with the purpose to increase traffic for the own blog. Social media or mobile marketing Promotion of ZARA blogs are made on famous social networking sites such as Facebook, Twitter, Myspace, etc. Moreover, the blogs in social networking sites are promoted by uploading short videos posted on youtube along with a precise blog (Vu and Medina, 2014). Mutual recognition on ZARA clothing, ZARA accessories, ZARA bags and footwear are attained by creating links of posts on other fashion blogs. In this portion of article, we shall analyze responses received on Facebook on posting fashion blogs on ZARA clothing. Having more than 10 million followers worldwide, ZARA leads other ready wear brands by a wide margin in Facebook page. ZARA fashion receives greater number of responses due the exclusive content developed by the www.market109.wordpress.com. Nevertheless, the brand receives an average interaction rate for each of its posts that is five times greater than any other brand blogs. For instance, ZARA fashion brand receives more than 7000 likes and comments per blog post respectively. As a fashion blogger, we augment the interaction with ZARA fans by writing eminent fashion blogs that acknowledge its desire to establish customer loyalty and develops a strong connection with the its target audience. Thus we offer an effective guarantee to attain sustained visibility on the web. Sales promotion and Brand image through fashion blogging The sales promotion of ZARA clothing is enhanced by the promotion of blog suing the following strategies. Posting comments relevant to the topic of fashion, making the content interesting, coherent thereby accompanying a link to the blog of the customer who is making a comment (Ali, 2013). Optimization of blogs content with the focus to enhance a better position in the search engine (using certain keywords) Interesting Title of Blog, its Sub-Title and web address to make it all more catchy for the audience. The process of optimization can be enhanced by placing of adequate tags for ach blog post and exchange of links with other ZARA blogs. Public relations through Blogging Blog is considered to be the latest innovative creation that has large impact on building public relations (Bandyopadhyay and Dayton, 2013). Customers of ZARA clothing subscribe to blog feed in order to stay upto date with the latest arrivals, discounts on clothing, new offerings in include in their index. With the exclusive range of fashion blogs created by www.market109.wordpress.com make way for ZARA clothing to attain revolutionary marketing, spread the word about its business and products, develop competitive advantage and develop public relations. According to the public relation professionals (2014), blogs has the significant characteristics to develop relationship with public and individuals like no other means. On conducting a survey with ZARA customers, the following responses are collected that ensure development of effective public relationship through fashion blogs. In other words www.market109.wordpress.com, ensure the following characteristics while preparing blogs for ZARA clothing: 1) Factors that drives traffic to blogs - Attracting appearance of blogs - Make the blog popular among customers using wordpress and blogger technologies - Discussing about attractive deals at ZARA clothing - Awareness on trends Each of the above mentioned factors are essential to develop public relations through the use of Blogs. However, among the above four factors, www.market109.wordpress.com emphasize to popularize the fashion blogs created to reach wide range of customers thereby increasing the customer count. Conclusion Our practice of blogging involves producing exclusive digital content with the intention to share the information asynchronously with a conceptualized audience. www.market109.wordpress.com practice blogging to produce a semi-regular expression each of which connects with the audience. 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